Stop Stigma


Stop Mental Illness Stigma

Mental illness does not discriminate, but sometimes people do.

It's reality for most people living with mental illness, that stigma and discrimination are part of their lives.

Click here to see what activities we're doing as part of Mental Health Week (8-14 October) and make a pledge to stop stigma.

What is stigma?

Stigma happens when a group in society are not regarded with the same respect as others. There are numerous definitions but, put simply, stigma is primarily a problem of behaviours resulting in the unfair and inequitable treatment of people. Stigma involves a variety of myths, prejudices, and negative stereotyping of people with mental health issues.

Nearly half (45%) of Australians will experience a mental illness at some stage of their life. Despite this, people living with mental illness will often experience stigma and discrimination from friends, family, employers and the community as a whole.

“Stigma was for me the most agonising part of my disorder. It cost friendships, career opportunities and, most importantly, my self-esteem”

Stop Mental Illness Stigma Charter | Flyer
Understanding Stigma | Booklet
Stop Mental Illness Stigma | Factsheet

Stop Mental Illness Stigma Charter

The Charter is about working towards reducing mental illness stigma through a series of commitments which are seen as the major components to address in reducing stigma. The Charter was developed through a joint project with the Hume and Loddon Mallee Murray Partners in Recovery (PIR) programs, led by Murray PHN.

• We will be informed
• We will listen
• We will be mindful of our language
• We will be inclusive
• We will challenge the stereotypes
• We will be supportive
• We will promote recovery

Murray PHN is acutely aware of the impact that stigma can have on people with a mental illness and adopted the Charter by signing the pledge to Stop Mental Illness Stigma on 13 May 2016.

Implement the Stop Mental Illness Stigma Charter in your organisation 

By implementing the Charter and joining other organisations in reducing stigma, you can become a part of a movement that is actively working towards stopping mental illness stigma.

Murray PHN invites your organisation to sign the Charter

"We are proud of our commitment to developing and implementing the Stop Mental Illness Stigma Charter within Murray PHN. We are encouraging other organisations such as yours to similarly demonstrate their commitment to supporting those people living with mental illnesses by implementing this Charter in their workplaces.

We hope your appreciation of the opportunity to do more in the mental illness stigma area will extend to joining us in formally committing and adopting the Stop Mental Illness Stigma Charter in your workplace." - Matt Jones Murray PHN CEO

Step 1 - Download the Stop Mental Illness Stigma pledge here

Step 2 - Sign the pledge, scan and email back to

Step 3 - Display the pledge visibly in your organisation. Optionally download and add the logo to your website here (right click on image and save image as).

Step 4 - Implement the Stop Mental Illness Stigma Charter within your organisation. Click here for the How to use the Charter in your organisation booklet

Step 5 - Share your ideas, photos and stories on how your organisation has implemented the Stop Mental Illness Stigma Charter and send to

There are a range of materials that are available for use once your organisation has signed and returned the pledge. For further details email  

Signing up to the Charter is a step along a journey, not the end of it. Being a Charter signatory doesn't mean 'getting it all right' - but it does indicate a willingness to work towards reducing stigma. It also makes a public, tangible statement of your organisation's commitment to reducing mental illness stigma to your staff, visitors and the community.

Organisations who have adopted the Stop Mental Illness Stigma Charter

  • Albury Wodonga Health
  • Anglicare Victoria – Hume region
  • Anglicare Victoria – Loddon Mallee region
  • Bendigo and District Aboriginal Co-operative
  • Bendigo Health
  • Bendigo Student Association
  • Black dog ride Australia
  • Botanical Gardens Health
  • Brooke St Medical Centre
  • Bushsong Web Development and mental Health First Aid Training
  • Care Connect
  • Centacare SW NSW
  • Cobram District Health
  • Charlotte Brewer Consulting
  • Department of Health and Human Services - Loddon region
  • Echuca Moama Family Medical Practice
  • Family Care
  • Gateway Health
  • Girraway Ganyi Consultancy
  • Golden City Support Services
  • Greater Shepparton City Council
  • Goulburn Valley Primary Care Partnerships
  • Greater Shepparton Suicide Prevention Network
  • Grow
  • Haven Home; Safe
  • Headspace
  • Heathcote Health
  • Kyabram community and learning centre
  • Lime Therapy
  • Loddon Healthy Minds Network
  • Lyttleton Street Medical Clinic
  • Mallee District Aboriginal Services
  • Mental Health consumer participation group (CPG)
  • Mind Australia - corporate
  • Mind Australia - Hume & Goulburn Valley region
  • Mitchell Shire Suicide Prevention Network
  • Mostyn Street Clinic
  • Murray PHN
  • Northern District Community Health
  • Primary Care Connect
  • Ride4Life
  • Robinvale District Health Service
  • Rochester and Elmore District Health Service
  • Rotary 9790
  • Royal Flying Doctor Service - Queensland region
  • Southern Mallee Primary Care Partnership
  • St John of God Bendigo
  • Upper Murray Health & Community Services
  • Wedderburn Community House
  • Wellways