Mr Reid grew up in regional Victoria and has extensive knowledge of regional Victorian communities. He holds tertiary qualifications in agricultural science and education.
He began his professional career in education until he moved into politics as senior advisor to the federal member for Bendigo during the 1980s. He has also been senior adviser to a premier of Victoria before moving into several corporate and consulting roles.
For the past seven years, Mr Reid has consulted to organisations such as Haven, VicRoads, City of Greater Bendigo, Federal Member for Bendigo, Regional Development Victoria, Australian Ballet School, Orion Gold, QOD Group, Compass Housing and the Bendigo Business Council.
He is a director of Bendigo Access Employment and has served as chair of the Bendigo Regional Advisory Board for La Trobe University, chair of the Goldfields Local Learning and Employment Network, a director of the Golden Dragon Museum, and convenor of the Bendigo-A Thinking Community Reference Group.